Hi Jeff! I like this article a lot. Thanks for putting your thoughts down on this topic! I’m a product designer. I design “unshiny” enterprise products and what you wrote resonated with me. I’m learning those hard lessons by solving very practical UX problems everyday and it’s not easy converting ideas to actual product features that not only make end users happy but also are bonded directly to business metrics. I shared your article with my work colleagues and they loved it. Thank you for sharing! :)